Sp19_BB_PGeorge_Looping_swoosh_v003

 

Nike Basketball 

Year: 2019 

Art Direction: Michael Spoljaric, Darien Birks

3D: Shane Griffin

Role: Concept and design

PG3 - Paul George's latest signature release: PG3. It's all about comfort and remixing the idea of COZY with playful patterns, retail installations and motion pieces that showcase George's versatility on the court.

PG#_Landscape_mockup
Wild_Posting_mockup_001
pg3-get-cozy
Sp19_BB_PGeorge_PG3_animation
Poster_large_landscape_ALT2
pg3-get-cozy2